surveillance home security
”Pam Petrow, Vector Security, also senses change in the wind. “Consumers’ willingness to take on responsibility for some aspects of monitoring will continue to change the industry. Whether it is a DIY with 100 percent
self monitoring, or some subset of events the customer self monitors, this will impact the next evolution of monitoring. In addition, the way the monitoring centers communicate with the consumer is evolving … to be more responsive to consumers, communicating with them via the venues they prefer — this relates to alarm response, service requests, billing
payment options, and even sales. ”Staying current is top of mind for most manufacturers, but with so much outside of the industry competition, it is even more critical for residential security manufacturers and their dealers. “That is what guides our product development going forward,” NAPCO's Jorge Hevia says.
As an industry we are doing good work making sure products can connect in a meaningful way. ”While homeowners are nearly 2. 5 times more likely than renters to have a working security system, a significant portion 43 percent of recent buyers acquired their systems as part of the purchase of a new or existing home. While interactive services have taken hold in the industry, radically improving customer satisfaction and retention, the addition of home control products including lighting and thermostats has also expanded the value of security solutions. Bundling smart energy, home security, and smart home services has made the security industry the leading channel for smart home services. Looking to move beyond the current 21 percent to 22 percent penetration among broadband households, professional monitoring providers may be hard pressed to find a single silver bullet. Among consumers without a home security system or professional monitoring service subscription, no single feature had high levels of appeal. A service without a long term contract was the most appealing to this group, with other features such as the ability to monitor a system using a smartphone or one that includes control of the thermostat scoring between 23 percent and 29 percent. Most alarming is that half of those without systems just aren’t interested — today or under any offered conditions. This creates added importance to maintaining existing customers, and Parks Associates research shows these customers largely value price savings. When those who terminated service in the past year were asked the reason for terminating their service, 36 percent said they didn’t feel the service was worth what they were paying for it.