home security las vegas
64. “The approach that a Ring or SimpliSafe and a host of others have taken is they have found out what
the salient needs are with respect to consumers on security . and done a good job of making products appealing. I think the traditional security companies can take a page out of these direct to consumer companies and market the product based on what people are dying to do, which is protect homes and families and alleviate problems. Traditional security companies would be well served to follow suit in their marketing and ad campaigns. ”One thing many
in the industry do caution about, however, is not to let the medium swallow the message.